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JA More than Money
HSBC sponsored Junior Achievement (JA) Worldwide to launch a US$3.4 million, three-year global programme (2008-2010) to teach basic financial skills to 7- to 11-year-old students. This strategic commitment is designed to build upon the breadth and depth of HSBC's commitment to education and its support for JA Worldwide.
This global financial education programme will be launched in 15 countries and territories with Hong Kong being the first to launch in the Asia-Pacific region. The programme will reach 28 local primary schools in Hong Kong with support from HSBC employees as business volunteers and will benefit more than 2,400 primary four to six students in three years' time.
Sandy Flockhart, CEO, HSBC in Asia-Pacific became the first business volunteer to teach and share his personal financial management tips to students during the JA More than MoneyTM class.
"Through interactive discussions and games, students learn more about the role of money in daily life which will enable them to make wise financial choices in the future."
Sandy Flockhart
CEO, HSBC in Asia-Pacific
- JA More than MoneyTM will teach students about earning, spending, sharing and saving money. Students learn about businesses they can start or jobs they can perform to earn pocket money.
- The programme will be localised and piloted in 15 countries and territories across five continents in the 2008 - 2009 academic year.
- JA More than MoneyTM aims to reach over 100,000 children worldwide in its first three academic years and it will expand globally as one of HSBC's most successful worldwide flagship youth financial literacy education programmes.
"With the support from the community and learning beyond the classrooms textbook, JA More than MoneyTM extends and enriches students' learning experience, in terms of enabling them to learn effectively from authentic experiences, cultivating positive values and strengthening their whole-person development."
Stephen Yip Yam Wing
Chief Curriculum Development Officer, Education Bureau HKSAR Government
"At JA, we stay focused on inspiring our young people to achieve their dreams and become future leaders of Hong Kong. Financial management has become one of the core life skills for our future leaders. With JA More than MoneyTM, students learn the essential life lesson and kick start financial management at early ages."
Vivian Lau
CEO, Junior Achievement Hong Kong
"I used to buy without making price comparison. But now I'm sharing the 'trick' with mum! My favourite part is the Business Game. I learn what makes good business decisions such as using sound business strategies and keeping track of income and expenses."
Lam Wai Yan
"It's fun making choices. I get to decide whether to save or spend for my daily life."
Chan Hung To
"This programme is very interesting. Children learn how to earn money through games. They learn to allocate money and make good financial planning."
Chan's mother
Last modified date: September 2009
Sandy Flockhart, CEO, HSBC in Asia-Pacific explains to students the basic concepts of a bank account.
Students from St. Mary's Canossian School had group photo with volunteer tutors after the class: Sandy Flockhart (2nd from right, back row), Teresa Au (3rd from left,back row), Head of Corporate Sustainability Asia-Pacific Region, Vivian Lau (2nd from left, back row), CEO, Junior Achievement Hong Kong, Deolinda Tam (1st from left, back row), Management Trainee, Personal Financial Services HSBC and Elaine Yan (1st from right, back row), Management Trainee, Personal Financial Services HSBC.
Programme participants Lam Wai Yan (left) and Chan Hung To (right) learnt basic financial management skills through the board game.
Participants learn about earning, spending, sharing and saving money through interesting board games and worksheets.
Teresa Au (middle), Stephen Yip (4th from left), Chief Curriculum Development Officer, Education Bureau HKSAR, Vivian Lau (4th from right), together with primary students, parents and school representatives and HSBC volunteers at the kick-off ceremony of JA More Than MoneyTM.
Community Investment projects
Financial education plays a pivotal role, especially in Hong Kong as it is important that we equip our children with the financial literacy skills they need to make wise decisions in how they spend and save their money. HSBC is committed to investing in and upgrading financial literacy to build a sustainable future for the local community.
Teresa Au
HSBC Head of Corporate Sustainability
Asia Pacific Region
